You searched for: "*"

The results has been filter on Authors containing Hubert Kucera.
ANA has found 1 results for you, in 92 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The influence of poster size on recognition scores

Due to the fact that advertising for tobacco goods was banned from Austrian TV, the Austrian Tobacco Company (Osterreichische Tabakregie) was forced to carry out its advertising campaigns predominantly by posters. This study is a result of...

Catalogue: Seminar 1982: Improving Media Research
Author: Hubert Kucera
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
June 15, 1982
×

Citation

Kucera, H. (1982a, June 15). The influence of poster size on recognition scores. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-influence-of-poster-size-on-recognition-scores